The logo (thefirstcall’s identity) has been constructed with the following elements. A shield on which is displayed the angel of mercy holding the staff of life, on top of which is a crown tower. There are two leopards supporting the shield on either side, below which is the scroll and the background is a dark blue/purple associated to the colour of healing.
Motto
The motto in the scroll is Latin text and was created to reflect the first call’s principal service - It reads “Praemedicatum Eminus Curare” This translates to:- “Caring for people, by protecting them with medicine, at a distance”
Leopards
The earliest Charter to be found on Aberdeen was granted by King William the Lion about 1179, and from its wording we can assume that Aberdeen was already a Royal Burgh and a trading community of some importance. In 1319 however, the Great Charter of Robert the Bruce transformed Aberdeen into a property owning and financially independent community. The Arms of the City of Aberdeen are supported by two leopards, one either side, and above, the scroll with the words ‘Bon Accord’.
Imperial Crown Tower of Kings College, Aberdeen
The University of Aberdeen and the Faculty of Medicine and Medical Science is shown by the illustration of the magnificent Imperial Crown Tower of Kings College. The crown is closed indicating an Imperial Crown: a ruler with no feudal superior. “With the support of the most serene, illustrious and invincible King James IV, the masons began to build this noble College on 2 April 1500” - these words appear in Latin outside the west door of King’s College Chapel. For over 500 years, doctors in Aberdeen have lead the world in medicine. The first chair of medicine in the world was endowed at Kings College in 1497 by King James IV of Scotland. James Cumming was appointed as the Faculty’s first “mediciner” and teaching student doctors at the patient’s bedside was pioneered in Aberdeen, turning theory into practice.
The angel of mercy holding the staff of life
Illustrates the specialty of emergency medicine practiced at the accident and emergency department in Aberdeen Royal Infirmary where doctors handle multiple injury/illness to different systems of the body in time critical situations. This is an Increasing complex specialist discipline and the doctors at the international centre for emergency medicine are practitioners, teachers and researchers in evidence based emergency care. With TheFirstCall this service now covers the globe, caring for those who fall ill or are injured in remote or difficult locations.